To make a long story short, satellite radio is now attracting some major advertisers and should be considered an official player in the marketplace. A new article in MEDIAWEEK highlights the good the bad and the ugly, and for Sirius the future looks good.
Mediaweek points out that advertisers such as Pfizer, Geico and Procter & Gamble have included both satellite and Internet radio in their radio budgets. Walgreens and Home Depot, which have already made their buys in traditional network radio are considering the new media as well.
Both Internet and satellite radio are now on the radar, but neither is likely to overtake traditional network radio buys anytime soon. However, as Mediaweek points out, both are becoming strong options and could help wake up the sleepy radio segment, down 2.6 percent last year.
As an example of growth and becoming visible on the radar screen, Sirius had booked $22 million in advertising from advertisers such as P&G, Heineken, Verizon and HBO, compared to $6 million for all of 2005.
For the long version, check out the MEDIAWEEK article HERE.