THE REASON PUBLIC RADIO INTERNATIONAL SPLIT WITH SIRIUS?

      Comments Off on THE REASON PUBLIC RADIO INTERNATIONAL SPLIT WITH SIRIUS?

pri2Remember our first report on the disappearance of Public Radio International from SIRIUS Satellite radio? SIRIUS subscribers never did receive an explanation for the split, but we did have a hint, and now we may have a back-door explanation for the split that left SIRIUS subscribers with static on one of their favorite channels.

Sirius Fan Network speculated here that the reason for the SIRIUS/PRI split could have been related to finances, based on this statement by PRI – “After careful evaluation, we have made a strategic decision to change our relationship with Sirius.” That was all we had to go on, until now. Maybe it was a money thing……

Today, PRI announced that they have partnered with Motorola iRadio.

Public Radio International (PRI) announces an agreement with Motorola Inc., that makes PRI-distributed programs available to listeners anytime, anywhere via the Motorola iRadio Service. By extending the reach of PRI programming, the network even more fully addresses its mission — to serve audiences with distinctive programming that provides information, insights and cultural experiences essential to understanding a diverse, interdependent world.

Morgan Church, PRIs director of New Media Development, says, “The programming created by our station-based and independent producers is exceptional. By making it available in the many ways listeners want to access it, we affirm each shows value and appeal, and meet our growing audiences evolving needs. We are very pleased to be working with the Motorola iRadio team.”

Jeff Stinson, senior director of business development, Motorola digital media services, adds, “Motorola iRadio is making PRIs quality, commercial-free programming available to listeners — wherever and whenever they want it. Adding PRIs unique content to iRadios extensive lineup of 600+ channels offers our listeners easy access to in-depth news, information, and entertainment programs right from their mobile phone.”

PRI is offering a full suite of programs, available as whole shows or in featured segments and covering range of interests from music and popular culture to news and information. The lineup includes PRIs “The World,” PRIs “Studio 360 with Kurt Andersen,” “Open Source from PRI” with Christopher Lydon, “Michael Feldmans WhadYa Know?” and others. A trial rollout in several cities will begin this fall with full launch expected in the weeks following.