SIRIUS Canada Inc. and the Toronto Raptors today announced an exclusive multi-year sponsorship and marketing agreement which will see SIRIUS Canada become the Official Satellite Radio Partner of the Toronto Raptors Basketball Club. SIRIUS Canada’s agreement with the Toronto Raptors builds on SIRIUS Satellite Radio’s existing relationship with the NBA as the Official Satellite Radio Provider.
As part of the exclusive three year agreement, SIRIUS Canada receives exclusive rights to use the Toronto Raptors logo in marketing and promotional activities and will receive high-visibility advertising placements throughout the Air Canada Centre as well as on-court and special event promotions during Raptors games.
“As Canada’s satellite radio sports leader, SIRIUS Canada is thrilled to work with the Toronto Raptors,” said Christopher Brockbank, vice president of marketing for SIRIUS Canada Inc. “The Raptors are a powerful sports property and this sponsorship builds on SIRIUS Satellite Radio’s existing relationship with the NBA and SIRIUS’ position as the Official Satellite Radio Partner and broadcaster of more than 1,000 live NBA games.”
The sponsorship also includes marketing rights for NBA 3on3, Canada’s only national 3on3 basketball tournament geared toward local basketball enthusiasts of all ages and skill levels. Traveling to major Canadian cities each summer, the NBA 3on3 tour creates in an environment mirroring the excitement seen in the NBA at each stop along the way.
“Fans consume sports in many ways and satellite radio is quickly becoming an important medium that NBA fans are choosing to get their basketball fix,” said Tom Anselmi, executive vice-president on Maple Leaf Sports & Entertainment. “SIRIUS is a leader in sports programming in the satellite radio industry and is changing the way Canadians access the NBA. Our partnership with SIRIUS Canada is a winning combination that will provide greater exposure to the Raptors and provide SIRIUS with a powerful way to further promote their NBA programming.”