Sara Lee Food & Beverage is taking its Joy of Eating marketing campaign to Sirius Satellite Radio. The campaign focuses on The Joy of Eating promotion on the Martha Stewart Living Radio channel and includes on-air advertising as well as a strong presence on Marthas Sirius Satellite Radio Web site, here .
“The Joy of Eating is another great example of a blue-chip advertiser, such as Sara Lee, using Sirius’ national reach and one-of-a-kind programming to create a unique advertising opportunity,” said Scott Greenstein, president of entertainment and sports for Sirius.
During Whatever with Alexis & Jennifer, a daily show on the channel hosed by Alexis Stewart and Jennifer Koppelman Hutt, listeners are asked to submit their tastiest, easy-to-make recipes using Sara Lee along with a humorous or poignant story about the dish. The Web site will feature recipes, photos and stories from listeners. The winner will receive a trip to New York to watch a live taping of Stewart’s TV show, Martha.
Martha “Martha Stewart Living Radio on Sirius is the perfect forum to ignite a national conversation about how food plays a central role in our enjoyment of times with families and loved ones,” said Peter Reiner, vp of Sara Lee brands for Sara Lee Food & Beverage.