ZING To Stream SIRIUS Programming Over Mobile Devices

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Live SIRIUS Satellite Radio Programming First to be Streamed Over ZING Digital Platform. ZING, a new consumer technology company, is building an audio and entertainment engine to drive a new generation of always-connected, mobile digital devices.

Today, they took the wraps off the company’s identity and unveiled plans to work with leading brands–both online and in consumer electronics–to develop audio and entertainment experiences that give people the benefits of live, always-on digital streams.

For the first time, during The Wall Street Journal’s prestigious All Things Digital: D4 Conference, ZING will demonstrate an example of the ZING software engine and wireless capabilities that bring together discovery, playback, management and purchase in a portable media device.

ZING also announced it is working with SIRIUS Satellite Radio (NASDAQ: SIRI), the fastest growing satellite radio service and its first collaborator, to stream live digital SIRIUS programming over mobile devices.

ZINGBob Law, Senior Vice President and General Manager Consumer Electronic Division for SIRIUS commented: “The market for digital audio on-the-go is exploding. We are working with ZING to expand the availability of SIRIUS content on new platforms and bring the best in satellite radio programming to an increasingly mobile audience.”